This page features some of my campaign work at the IET: The Institution of Engineering and Technology. It is one of the biggest engineering charities in Europe, amassing over 160,000 members worldwide. Some of the many benefits they provide for both members and the engineering community are: professional registration, journals and books, regulations and events around the world. Here are some campaigns I have been a part of with my brand creative team, both B2B and B2C.
Strengthscope
Strengthscope is a tool the IET use as a way of determining our strengths, weaknesses and energy drainers. I was tasked with coming up with a unique 'one off' creative for this campaign, which was projected onto TV screens all throughout our office building as well as used in corporate meetings.
I came up with a 'video game' idea, as I liked to think of strengths as 'power ups'. I used the set IET colours and tints, but went free rein on the pixel art which I created from scratch in Illustrator. This campaign had a very fast turnaround, and worked on it alone as my senior designer was away for a fortnight when this creative needed making.
WISE together with IET (Women into Science and Engineering)
WISE has recently become an endorsed brand with the IET, and they needed a complete refresh of their brand to help support the new endorsement and to attract new members (one of the main reasons they became endorsed by us). They wanted to unlock opportunity for women in STEM with a confident and credible brand personality.
Along with the help of a third-party agency, a new brand identity was formed, of which I contributed my ideas, including the patterns/iconography (which needed to be edited to be meaningful and have purpose). I helped create various assets, including Microsoft Teams backgrounds, and Canvas assets for our marketing team to be able to use in a fool-proof way.
Teams background
Teams Background
Instagram carousel template
Instagram carousel template
Web banner gif template
Web banner gif template
Wiring Regulations
The IET's publishing department produces a number of books endorsed by technicians, engineers and electricians, staying up-to-date with current regulations. There had been a recent amendment made to a set of guides for electricians, and a new brand identity was requested. I followed in my senior designer's footsteps and made assets which followed the new guidelines.
Instagram ad
Print ad
Instagram ad
Web banner
Web banner
New brand guidelines
Gif
Gif
Screenshot from gif
Screenshot from gif
Screenshot from gif
Electrical Safety Management campaign
Under the Wiring Matters/Technical Regulations campaign, corporate communications wanted to emphasise the importance of staying compliant and ensuring people stay safe when needing electrical work/checks done within their homes. The marketing team were inspired by Spotify adverts, and requested I create gifs to be put on social media, these were originally made in Canva as the marketing team wanted to ensure they could create many variations depending on the area of the country.
B2B Research Solutions (P1)
After brainstorming with my brand creative team (senior designer, brand creative executive and manager) we all came up with potential messaging for Research Solutions to help inspire the creative: Because your research matters.
My manager and I came up with 4 creative territories, taking inspiration from online; our overall brand identity is usually quite bright and clean, so we knew we wanted to do something different for this campaign. Research Solutions draws lots of important stakeholders and clients, so we wanted something that felt serious but also slightly out of the box using our brand colours, fonts and equals motif which is the IET's signifier. This is part 1 of our initial concepts which eventually got developed into a final creative by my senior designer which I implemented.into canva templates and will use for other deliverables in the near future.
